Job typeMarketing/e-commerce
DutiesYou'll build our pool of creators and KOLs for the Japanese market.
Focusing on TikTok, along with Instagram, YouTube and other platforms, you'll continually scout and reach out to influencers.
You'll build and maintain relationships with influencers, MCNs and creator agencies and drive collaborations on short videos, live streams, affiliate programs and more. You'll negotiate partnership terms, send samples, review content, and manage publishing dates and progress.
You'll track and analyze data such as views, clicks, GMV, CVR and ROI for influencer videos, build an evaluation system and decide future partnership strategy.
1. Influencer scouting
Continually find Japanese influencers, mainly on TikTok but also on Instagram, YouTube and other platforms
Reach out proactively through social media, platforms, industry events, personal networks and other channels
Build and keep expanding our own influencer database
Categorize influencers by field, such as cosmetics, 3C (consumer electronics), lifestyle and music
2. Influencer partnerships and relationships
Handle day-to-day communication with influencers and maintain long-term relationships
Negotiate fees, commissions, affiliate terms, and partnership terms for short videos and live streams
Manage sample shipments, content reviews, publishing dates and partnership progress
Set up long-term partnerships with key influencers
Raise the repeat partnership rate with high-quality influencers
3. Partnerships with MCNs and industry partners
Find and maintain relationships with Japanese MCNs, creator agencies and talent agencies
Build relationships with ad agencies and other partners in the influencer ecosystem
Explore large-scale influencer campaigns, long-term partnerships and strategic partnership models
4. Influencer campaign management
Select the right influencers for each brand and product
Plan influencer partnership lists, formats, budgets and schedules
Coordinate between brands, influencers and the internal content and operations teams
Make sure influencer videos, live streams and brand events run smoothly
5. Data analysis
Track data such as views, clicks, GMV, CVR and ROI for influencer videos
Analyze results by influencer and partnership type
Build an influencer evaluation system
Decide which influencers to continue with, end partnerships with, or invest in more heavily
6. Creator ecosystem and trend research
Keep a close eye on popular influencers, content trends and up-and-coming creators on Japanese TikTok
Collect examples of competitor brands' influencer marketing
Regularly share influencer and market trend insights with the team
Hours9:00–18:00 (8 hours of work / 60-minute break)
■Benefits
Full social insurance coverage (health, pension, employment, workers' compensation)
Training and skill development support
Childbirth and childcare support
Retirement allowance (full-time employees only)
Days off2 days off every week (weekends and national holidays), summer vacation, year-end and New Year holidays, paid leave, bereavement and special leave (120+ days off per year)
BenefitsRetirement benefits
ProbationYes (3 months, same pay)
RaisesNone
SelectionDocument screening → first interview → final interview
InterviewYes (in person / online)
Message from recruiterIn this role at Vcast Japan, you'll lead influencer marketing for the Japanese market. Using TikTok and other platforms, you'll help grow brand exposure and drive sales. We're looking for people interested in building long-term relationships with influencers and eager to take on data-driven, strategic marketing.
SALLAE neighborhoodGinza ›It is Tokyo's premier commercial center, where three Tokyo Metro lines meet.
